Client: TEB
Category:
INTEGRATED CAMPAIGN, EUK. TECH
Date: June 2018 -
FUTURE OF SPORTS!
Turkish Economy Bank was in need of a project which let the young audience to meet with the embodiment of innovation and support their “Innovative Pioneer” perception at their 5th anniversary of it’s strategic partnership with Turkish Innovation Week.
CONCEPTUAL DEVELOPMENT
With keeping Turkish Economy Bank’s support to tennis, a concept was created which bring the audience together with a new experience and involve various projects they can interact.
CONCEPT DESIGN
Motto of the concept was defined as “Future of Sport” to feature the importance of technology and data analysis at the future of sport.
A dynamic and colorful design language created at the logo and animations to reflect the identity of RE-PLAY.
ONLINE VIDEO PRODUCTION
A online video which bring Burcu Esmersoy, Pascal Nouma and Kadir Çöpdemir togother at a digital tennis match was produced to promote the event on digital channels and give information about time and place of the event
INTERACTION PROJECTS: DESIGN & DEVELOPMENT
All the innovative practice technologies at RE-PLAY developed with softwares which provides detailed data analysis and sensor Technologies. With the projects that measure the performance of the players and provide data to improve their performance gamified projects that reveal the fun part o the sport included to RE-PLAY
Visitors found the chance to explore the future of sport with interacting projects such as Digital Tennis, Innovative Football Practice by Altınordu, T-T-T / Interactive Table Tennis Practice Simulation, WeAreTennis VR Game.
RESULTS
RE-PLAY was exhibited for 3 days, hosted 30.000 visitors and got the attention of traditional and digital media sources.
